Volkswagen CEO Obermo admits that Audi lags behind competitors and current electric vehicles are not competitive As the premium brand of Volkswagen, Audi has been committed to the development of electric vehicles in the past few years. However, Obermo said that Audi still lags behind competitors in this field, and the current electric vehicles are not competitive enough. Obermo pointed out that Audi’s technological progress in the field of electric vehicles has been slow and cannot be compared with other competitors. Audi faces strong pressure from rivals such as Tesla, BMW and Mercedes-Benz amid an increasingly competitive electric vehicle market. These competitors not only have obvious advantages in the technology and performance of electric vehicles, but also occupy a large market share. Obermo’s remarks have aroused widespread concern and discussion in the industry. As one of the world’s largest automakers, the Volkswagen Group has been committed to the development of electric vehicles, and Audi, as one of its luxury brands, the performance of its electric vehicles is directly related to the overall competitiveness and future development of the Volkswagen Group direction. So why is Audi’s EV lagging behind the competition? According to analysis, this is related to Audi’s insufficient investment in electric vehicle technology research and development. In contrast, Tesla has always developed electric vehicles as its core business, investing a lot of resources and energy in the research and development of electric vehicle technology. The Volkswagen Group focuses more on the production and sales of traditional fuel vehicles, and invests relatively little in electric vehicles. In addition, Audi’s marketing in the field of electric vehicles also has certain problems. Although Audi has launched a series of electric vehicle products, its global sales and promotion efforts are relatively insufficient, and it has failed to win sufficient consumer recognition and market share. Tesla has achieved greater success in the electric vehicle market through its unique brand image and worldwide sales network. However, Obermo also said that Volkswagen Group is increasing investment and research and development in Audi’s electric vehicle field. He said that Volkswagen will accelerate the upgrade and expansion of Audi’s electric vehicle product line, and strive to bridge the gap with competitors in the future. For Yueqing Xuyao Electric Co., Ltd., this news also has certain enlightening significance. As an electrical company, the development of electric vehicle technology also has a significant impact on its business. With the continuous expansion of the electric vehicle market and the intensification of competition, it is necessary for Yueqing Xuyao Electric Co., Ltd. to pay attention to and participate in the research and development and application of electric vehicle technology in order to enhance its own competitiveness. All in all, Volkswagen CEO Obermo acknowledged the competitive disadvantage of the Audi brand in the field of electric vehicles, and said that the Volkswagen Group will increase investment in and research and development of Audi electric vehicles. For Yueqing Xuyao Electric Co., Ltd., the development of electric vehicle technology is also of great significance, and it needs to pay attention and participate in it to adapt to future market needs and development trends.
Post time: Jun-25-2023